- Business Tax ID(s) (SSN not accepted) or Business License Number
- Supporting documents that verify your Business Name and Address
- History of marketplace or eCommerce success
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- Catalog that complies with Walmart Prohibited Products policy
- Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability
Walmart Marketplace
| Walmart Solution | Offer | How to save | |
 | Walmart Marketplace | +10% discount on referral fees | Sign up to sell on Walmart Marketplace. You’ll need to verify your business, then set up payments and shipping. Getting started should only take a few minutes. Once your store goes live, you’ll get this discount automatically. Sign up guide Join Walmart Marketplace Learn more about referral fees |
 | Walmart Fulfillment Services (WFS) | +15% discount on referral fees+ 50% off Prep Services | 50% off storage fees | 25% off fulfillment fees | Any items shipped through WFS will qualify for an additional 15% off of referral fees. Sellers will also save on Prep Services, storage, and fulfillment if their first shipment is received by July 31. Get started with WFS WFS fee calculator Learn about Prep Services |
 | Walmart Connect | +15% discount on referral fees | Sign up for Walmart Connect by filling out our contact form. We’ll put you in touch with a representative to help you get started as soon as possible. Any items advertised through Walmart Connect and sold will qualify for an additional 15% off of referral fees. Sign up for Walmart Connect |
 | Repricer | +10% discount on referral fees | Visit the Repricer dashboard in Seller Center and accept the Terms & Conditions to get started. Then create a price strategy, assign items, and review repricing actions. All items that have your Repricer strategy enabled will qualify for an additional 10% off of referral fees when sold .Sign up for Repricer |
Our U.S. Marketplace is now open to sellers based in: Canada, China, Germany, India, Japan, Mexico, Singapore, South Korea, Thailand, Turkey, United States, United Kingdom, and Vietnam. If you’re a seller based in these countries, you may qualify to join Walmart Marketplace. When you’re asked for a US Business Tax ID, simply indicate that you do not have one and you’ll be able to submit a different form for your business verification. Get more information on becoming an international seller here.
New-Seller Savings is a limited-time Walmart Marketplace promotion exclusive to eligible domestic and international sellers. When you start selling on Walmart.com after January 23, enjoy up to 50% off referral fee rates for up to 90 days.
New sellers can take advantage of the full 50% off by participating in Walmart’s programs for shipping, advertising, and pricing:
- 10% off for signing up and going live
- 15% off for shipping with Walmart Fulfillment Services
- 15% off for advertising with Walmart Connect
- 10% off for automating pricing with Repricer
New sellers also get access to 50% off Prep Services, 50% off storage fees, and 25% off fulfillment fees for 90 days when they send their first shipment to a WFS fulfillment center by July 31.
Walmart.com is one of the fastest-growing marketplaces in the United States, and sellers have had remarkable success with the support of its ecosystem of innovative solutions. This promotion invites new sellers to begin the new year by unlocking opportunities to grow with Walmart.
To get the full 50% off referral fee rates, start by signing up to sell on Walmart.com. You’ll immediately unlock your first 10% discount. Then learn about Walmart Fulfillment Services, Sponsored Search advertising from Walmart Connect, and Repricer while you’re onboarding and enroll in these programs as soon as you go live. List items from your catalog or your entire catalog with WFS, Sponsored Search advertising from Walmart Connect, and Repricer to earn additional discounts. If it’s not possible to list your entire catalog, prioritize the most popular items in your catalog to maximize this opportunity.
Please note that enrolling your products in WFS is not enough to receive the discount. Your items will need to be received at a WFS fulfillment center and fulfilled by WFS. If you set up a product to be fulfilled by WFS, but continue fulfilling it with your own logistics network, you will not get the additional 15% discount. Similarly, if you enroll in Sponsored Search, but don’t spend anything to promote your products (minimum spend is $1), you will not be eligible for an additional 15% referral fee discount.
All qualified sellers must go live after January 23 to participate in New-Seller Savings. The 90-day rate reduction period starts with the first payment cycle after a business starts selling on Walmart.com. We encourage sellers to list their entire catalogs to maximize the opportunity.
Walmart Fulfillment Services (WFS) offers end-to-end fulfillment services for Walmart Marketplace sellers. With one of the world’s largest supply chains, we’re uniquely positioned to provide the scale, quality, cost, and efficiency you need to grow a successful business on Walmart.com. Sellers have seen a 50% GMV growth, on average, for key items fulfilled by Walmart Fulfillment Services (WFS).
Sellers who use WFS will receive an additional 15% New-Seller Savings referral fee rate discount, which will be applied to products fulfilled by Walmart for up to 90 days. They will also receive 50% off Prep Services, 50% off storage fees, and 25% off fulfillment fees for 90 days when their first shipment of items is received by July 31.
List your entire assortment with WFS. An ideal assortment includes best-selling items, premium brands, and items not currently listed on Walmart.com. To boost results, ensure items are priced competitively, page content is high-quality, and inventory meets customer demand.
Prep Services:
Item labeling and poly bagging is offered as an added service to ensure your Walmart-fulfilled items are prepared correctly and consistently.
Storage:
WFS-fulfilled items are housed in Walmart fulfillment centers. Fees are based on the volume of the product being stored and the length of time.
Fulfillment:
When a customer places an order on Walmart.com, we’ll pick, pack, and ship the item to the customer on your behalf. WFS also handles all customer support and returns for these orders.
Discounts on WFS will be reflected in sellers’ settlement reports. Occasionally if a charge was initially not discounted, the discount will be retroactively applied and reflected as a monthly reimbursement by the 15th of the subsequent month.
Walmart Fulfillment Services allows you to ship and store any amount of inventory you choose, without minimums or maximums. Use the WFS Calculator to estimate your fulfillment and storage fees. To see a complete list of WFS fees and services, visit this Seller Help page. WFS fees are subject to change.
Sponsored Search pay-per-click advertising gets your brand and products in front of millions of customers actively searching and browsing Walmart’s site and app for products like yours. Turn our searchers into your customers and only pay when customers click your ad. The additional 15% New-Seller Savings referral fee rate discount will be applied to products advertised with Sponsored Search for up to 90 days as a Walmart Marketplace seller.
The Walmart Marketplace Repricer tool helps you stay ahead of the competition by automating price management for your catalog. The Repricer offers three strategy rules—choose the best one to fit your business needs: External Price, Buy Box Strategy, and Competitive Price. You can create a pricing strategy in four easy steps. And the best part? It’s free! The additional 15% New-Seller Savings referral fee rate discount will be applied to products managed by the Repricer tool for up to 90 days as a Walmart Marketplace seller.
Walmart Marketplace prides itself on transparent pricing and competitive referral fee rates. There are no setup, monthly, or hidden fees for any sellers. Instead, you pay for what you sell. We deduct a reasonable referral fee rate from each completed purchase. Our referral fee rates vary by category and total sales price and range from 6% to 15%. To determine your referral fees, use this guide.
It only takes about one minute to create a Walmart Marketplace account. From there, you’ll complete a three-step setup to begin onboarding. First, verify your business by submitting your details and completing your Seller Profile. Ensure your tax information matches IRS records so we can verify your business quickly and you can sell faster. Next, tell us where to send your payments. Finally, configure your shipping methods and costs. Select your preferred returns method and carriers for your budget.
After onboarding, you’ll set up your catalog and explore additional ways to grow your business with Walmart’s suite of capabilities.
To participate and qualify for the Walmart Marketplace New-Seller Savings 2024 promotion, new sellers must go live after January 23, 2024.
On average, onboarding takes about 10 days. When you create a Walmart Marketplace account, provide detailed and accurate information and respond to additional inquiries from Walmart to help ensure we verify your business quickly.
Marketplace referral fee rate discounts are actioned on a weekly cadence. This means your 90 days of discounted referral fees begin within the week of your first sale. For example, if you go live on a Tuesday, your up-to-50% referral fee rate discount will begin the following Friday on all eligible items. Your discount period ends 120 days after your go-live date, which means you only need to make one sale in your first 30 days to get a full 90 days of discounts.